Hi, I’m Avraham Merchavia. Over the past decade, I’ve built and scaled digital ventures — founding and running an advertising agency that managed multi-million-shekel campaigns on Facebook and Google, and gaining extensive experience in both organic and paid growth across the web.

I’ve been involved in creating and growing communities, online stores, and content and comparison platforms that generated hundreds of thousands of leads, as well as developing simple digital solutions that help people build lasting, healthy habits.

Today, I focus on creating new digital products, driven by a passion for transforming frustrating experiences — such as searching for information online, choosing the right product, or booking a service — into smoother, faster, and simpler ones through digital innovation and AI.